Giant advertisements overlook shoppers as they leave a Gap store with their purchases. (File photo courtesy of Getty Images)
Audio
- Design of desire (program audio)
Design of desire
Broadcast: Midday, 11/16/2007, 12:00 p.m.
What makes some of us tightwads and others spendthrifts? An American RadioWorks documentary looks at why we buy, how designers and marketers influence what we buy, and how individuals are using market ideas, tricks, and tools to market themselves.
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